Transmedia Company Elf Labs Launches with Extensive Classic IP Library [Video]

Cutting-edge transmedia company Elf Labs has launched today with a plan to bring pioneering immersive storytelling and IP distribution to market. The company will combine dynamic storylines featuring iconic characters reimagined, state-of-the-art compression, and AI-powered production and distribution technology to target high-growth franchises in all demographics—toddlers to teens and YA to adults. To support these efforts, Elf Labs has secured top-tier talent and strategic partners, including Dreamworks alumnus Mike De Seve, branding industry titan Bernt Ullmann, and leading global technology company Cosmic Wire.

Elf Labs has assembled a portfolio of 400 copyrights and over 140 trademarks for many of the most beloved characters in history, including classic and reimagined renditions of Snow White, Little Mermaid, Sleeping Beauty, Peter Pan, Pinocchio, and others. This allows the company and its partners to monetize these brands through global consumer product licensing, including books, apparel, and more. Elf Labs achieved this feat by strategically acquiring the Junior Elf book …