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Trans content creators say social media can be toxic, but won’t let hate push them offline [Video]

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Brand Marketing on Social Media

When social media influencer Dylan Mulvaney posts on TikTok or Instagram, it’s all but certain the comments section will explode.

There’s plenty of support and encouragement for the 27-year-old transgender woman, who gained notoriety for her bubbly videos documenting her gender transition, but has also become a lightning rod for anti-transgender hate. 

Whether it was last year’s collaboration with Bud Light that led to a boycott against the once top-selling beer or more recently the negative reaction to a post with popstar Lady Gaga to mark International Women’s Day, Mulvaney has become a poster-child for the perils of being a transgender content creator. 

Although the hatred directed at Mulvaney may be exacerbated by her significant number of followers (10.4 million on TikTok, 1.7 million on Instagram), her situation isn’t unique. 

Fae Johnstone and Lauren Sundstrom know all too well how easily their social media posts can make them targets for …

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