Top 3 tips to use athletes as part of your #influencermarketing strategy ⚽️ Part 1/4 [Video]

Hey guys, in this video, I’m sharing my top three tips for effectively working with sports stars as a marketing manager. Having collaborated with numerous sports stars as brand ambassadors, I’ve learned valuable insights that I believe every marketer should know.

Unlike traditional bloggers or influencers, sports stars are not content creators by trade. Their influence stems from their athletic abilities, not their online presence. When working with sports stars, it’s crucial to create content for them and collaborate on social media platforms.

My first tip is to understand that sports stars excel in their sport, not necessarily in creating online content. Therefore, it’s important to guide them in content creation and be clear about the type of return you expect from them. Due to their busy schedules, it can be challenging to coordinate content delivery, so clear communication is key.

Secondly, establish clear expectations regarding the content you need from them and be direct in your communication. Lastly, ensure that the sports star aligns with your brand values on a personal level, beyond their sporting achievements. A positive and engaging personality can greatly enhance the partnership.

I hope you found these tips helpful! Share your thoughts in the comments below and stay tuned for more influencer marketing insights. Don’t forget to subscribe for future updates!

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