To change workplace culture, align it with brand culture_Joanne Z. Tan [Video]

Ah, culture – illusive, tangible yet intangible. You can feel it but it is hard to describe. Is it quantifiable? Or qualifiable?

Workplace culture is vital to successful organizations. When workplace culture and brand culture are aligned, it drives productivity and growth for the organization and its employees, and increases brand loyalty and customer acquisition.

How to bring brand culture into the workplace to catalyze changes in attitudes, actions, and behaviors?

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This is the 10 Plus Brand Youtube Channel, a/k/a 10 Plus Podcast that includes 10 Plus Interviews ( “Interviews of Notables & Influencers”), produced and hosted by Joanne Z. Tan, founder and CEO of 10 Plus Brand. We share tips, strategies, and insights about how to update and refresh a brand, or rebrand, as well as insights about current events, technology, life experience, politics, culture and the arts.

From end to end, as a multiple award winning, full service digital agency, we do brand building, digital marketing, and content creation for business and personal brands. We build brands and market brands for B2B companies of all sizes, as well as individual personal branding for leaders. We are recognized year after year as “the best of the best” in brand consulting, strategizing, and coaching, branding, and digital marketing. We turn successful businesses into powerful brands. We create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, AI experience design, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation.

Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields.
On our website you can find samples of what we do for our clients with brand DNA messaging, verbal and visual content creation, go to market strategies, brand promotion videos, websites, SEO, AI experience design, ghost writing, etc.

We do the “whole 10 yards” of brand-building, branding, and brand marketing for businesses, including but not limited to B2B service firms, law firms, accounting firms, commercial lenders, investment bankers, business consulting firms, technology companies, funded or venture capital VC backed startups, corporations, mid-market companies, non-profit organizations, private equity (PE) portfolio companies during restructuring or pre and post M&A.

We also develop individual business brands with LinkedIn profiles, bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, realtors, and other B2B services.

First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies. funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth- minded professionals, notables and influencers.

Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, to construct a brand’s persona and elevate its stature.

Third, we are digital marketers. We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence withSEO, PPC, social media marketing, influencer marketing, etc.
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