Tips for Prospective Franchisees and Franchisors

Episode Summary:

Richard Gould is CEO of Richard’s Painting, a franchise with 17 locations. He started in the painting business when a friend offered him work. This led to owning and later selling a well-established painting company in New Jersey. After a move to South Carolina in 2007, he decided to launch a new painting business. Richard’s Painting has grown into a brand that people trust by offering quality painting and customer service while building relationships in the communities served. Rich learned how to build a business from the ground up and now he is sharing his expertise with others through franchising.

Key Ideas:

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Richard decided to franchise as a way to grow his business and teach others how to run and grow a painting business

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Buying a franchise is never a guarantee for wealth, the owner must put in the work to succeed.

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Success in franchising requires smart decision-making, controlling expenses, and being able to motivate and understand your franchisees.

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Many times it is the little things that keep customers coming back.

About Rich:

Rich believes painting is the best job in the world. As a longtime painting veteran with over 30 years of experience in the industry, Richard started his career in New Jersey, where he eventually bought an existing painting business. In 1999, Richard relocated to Salisbury, North Carolina, where he started Richard’s Painting from scratch. After more than two decades in business, Richard’s Painting continues to grow. In 2021, Richard made the decision to franchise his concept to help entrepreneurs own painting businesses that succeed by doing everything the right way. With multiple locations in North Carolina and New Jersey, Richard’s Painting is growing fast.

Find Rich online at www.richardspaintingfranchise.com (http://www.richardspaintingfranchise.com)

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses’ visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

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