TikToks Ads Odyssey Advances With Brands, Billboards & Buying Beet.TV [Video]

LAS VEGAS — TikTok has transcended being just a hub for dance challenges and youthful exuberance; it’s now a cultural powerhouse with over 160 million monthly active users in the US alone.

Advertisers are taking note. TikTok is expected to take up to 2.6% of total digital ad spend worldwide in 2024, eMarketer forecasts.

In this video interview with Beet.TV, Tim Natividad, US Head of Enterprise Sales, TikTok, explains how the company will get there.

“Content moves at the speed of culture,” declares Tim Natividad, US Head of Enterprise Sales at TikTok, reflecting on the platform’s explosive growth and its evolving role in the digital media ecosystem.

According to Natividad, recent research indicates that “outside of streaming, when the average American has a free hour of spare time, they actually choose to use it on TikTok.” This shift is reshaping domestic life, with users sharing content as a form of communication. “My …