TikTok Growth and Business Balance with James Cox [Video]

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Ash Borland defies the norm with a clear-cut mission: to empower mortgage brokers with concrete personal branding strategies that translate into real-world results. Disillusioned by the industry’s overemphasis on vanity metrics, Ash advocates for value-driven branding that highlights expertise and trustworthiness in the financial world.

Recognising the challenges mortgage brokers face—from obscurity in a crowded market to concerns over maintaining professionalism—Ash offers a robust branding blueprint. His method is tailored to mortgage professionals, integrating content marketing, social selling, and behavioural insights to elevate their standing as industry authorities.

Through his high-quality content, Ash commits to guiding mortgage brokers toward cultivating a personal brand that resonates with their ideal clientele, ensuring they’re equipped to thrive in a competitive online landscape.

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I offer engaging 1-1 coaching to help mortgage brokers learn how to use social media and content marketing properly so you become the go to adviser in your area. Book in a free 1 hour discovery call to see how I could help your business.

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This YouTube channel is dedicated to helping mortgage brokers, mortgage advisers, mortgage loan officers, and mortgage agents with effective marketing strategies.

HERE IS A SUMMARY OF THIS VIDEO⬇️

In this episode of the Mortgage Mavericks podcast, we welcome back the marvelous James Cox. Following huge growth on social media, particularly TikTok, where he boasts over 17.5k followers, James shares the challenges and rewards of creating online content. He discusses implementing key strategies such as using Calendly for appointment scheduling, the importance of maintaining top-notch customer service, and the difficulty of ensuring a proper work-life balance. A fascinating discussion for any mortgage advisor or business owner navigating the world of social media while trying to maintain personal service.

00:00 Introduction to Mortgage Brokerage Insights
00:05 Catching Up with James Cox: Mortgage Broker
00:31 Year in Review: Successes in Mortgage Brokering
00:37 Business Growth Strategies for Mortgage Brokers
01:25 Overcoming Challenges in the Mortgage Industry
01:44 The Art of Content Marketing for Mortgage Brokers
02:29 My Mortgage Brokerage Career Path
03:33 Setting Ambitious Goals in Mortgage Advisory
04:09 Effective Business Strategies for Mortgage Success
06:45 Creative Content Ideas for Mortgage Professionals
07:11 Leveraging Social Media for Mortgage Branding
11:53 Content Planning for Mortgage Professionals
15:36 Behind the Scenes: Mortgage Content Creation Process
21:57 Turning Social Media Follows into Mortgage Clients
24:49 Consulting Fee Strategies for Busy Mortgage Advisors
25:16 Efficient Client Management for Mortgage Brokers
25:43 Time Management Tips for Growing Mortgage Firms
26:01 Structuring Your Mortgage Business for Scale
26:40 Streamlining Mortgage Processes with Automation
26:58 Managing Consultation Demand in Mortgage Services
28:32 Work-Life Balance as a Mortgage Professional
28:37 Providing Value to Mortgage Clients
29:30 Scheduling Best Practices for Mortgage Brokers
37:54 Quality vs. Quantity in Mortgage Brokerage Services
39:42 Business Expansion vs. Personal Time for Mortgage Advisors
41:15 Work-Life Harmony: Key to a Successful Mortgage Career
43:54 Strategies for Scaling Your Mortgage Business
48:15 Building a Supportive Community in the Mortgage Sector

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