Three Elements of a Memorable Brand with Rita Suzanne

In this episode of the Mom Owned and Operated podcast, Rita Suzanne has her first solo episode on this audience request.

Rita Suzanne is a business growth strategist with over a decade of experience helping ambitious entrepreneurs achieve sustainable growth. Her proven strategies focus on building strong brands, implementing effective SEO, and fostering long-term success.

A passionate advocate for moms in business, Rita is the local coordinator for Branch Moms (https://www.thebranchmoms.com/columbus) in Columbus, OH, where she connects and supports other moms. Her Mom Owned and Operated (https://momownedandoperated.com/) podcast shines a light on inspiring mom business owners balancing business, family, and self-care.

Outside of work, Rita prioritizes a healthy lifestyle, embraces adventure with her four children, and believes true success lies in both business growth and a fulfilling personal life.

You can find Rita at her website (https://ritasuzanne.com/) or on Instagram (https://www.instagram.com/brandingwithrita) , Facebook (https://www.facebook.com/brandingwithrita) , or LinkedIn (https://www.linkedin.com/in/brandingwithrita) . She also has a free five day video challenge to build a sustainable, profitable business. Sign up for Income Ignition (https://ritasuzanne.com/gift/) now to get started.

Here are the memorable brand questions from this episode:

• What problem does your business solve for your ideal client?
• What positive change do you want your business to make in people’s lives? Think beyond your specific products or services.
• Turn your answers into a short brand purpose statement. This will guide your decisions and keep you motivated.
• Do you have 2-3 main brand colors? If not, quickly research the psychology of color. Do your choices match the emotion you want your brand to evoke?
• Is your brand voice professional and authoritative? Friendly and relatable? Make sure your messaging is consistent and aligns with your target audience’s expectations.
• Picture your favorite customer. Describe them in 5 words. These words are key to identifying your brand personality.

Rita Suzanne (https://ritasuzanne.com)
Transform your business into a predictable income machine by crafting an irresistible brand.

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Listen to more interviews by visiting momownedandoperated.com (https://momownedandoperated.com/) and apply to work with Rita at ritasuzanne.com/apply/ (https://ritasuzanne.com/apply/)