NATICK, Mass. — Ken Cadieux relies on TikTok for his business.
He has more than 116,000 followers on the app, where he shares his advice on healthy eating after weight loss surgery.
“It’s been life-changing,” said Cadieux. “Didn’t mean for it to happen, glad that it did, and I love that I get to help people with like the same kind of issues that I had .”
Cadieux used to weigh more than 500 pounds, and after weight loss surgery, he’s come up with methods and recipes to maintain a healthy lifestyle.
So he published a book with those recipes called “Bite Sized,” and he’s busy shipping them out from his apartment in Natick.
He says he’s sold more than 13,000 copies of his book over the last year all thanks to TikTok.
“TikTok is the nucleus of my business, like it’s responsible for my following, my customer list, my …