This is why your branding isn’t working [Video]

Red Bull, McDonald’s, and Coca-Cola masterfully use emotional selling in their branding and marketing strategies, a technique spotlighted by marketing guru Alex Hormozi. On platforms like Instagram, these brands focus less on product images and more on the feelings their products invoke: Red Bull with adrenaline and energy, Coca-Cola with joy and happiness, mirroring McDonald’s approach. This form of digital marketing creates an emotional connection with customers, making the brands memorable beyond their products. Social media marketing plays a crucial role in amplifying this tactic, inviting customers to subscribe and engage with the brand narrative continually.