These Marketers Left Their Client-Side Jobs to Launch a Do-It-All Experiential Agency [Video]

Almost two decades ago, Cassie Hughes and Gabrey Means were both working on the marketing teams of San Francisco-based retailers—Hughes at Levi’s and Means at Banana Republic. After an introduction from a mutual friend, the two split a bottle of wine and discussed how the agencies they both worked with were great partners, but were too specialized. “They could create an idea but couldn’t come up with an activation to save their lives,” said Hughes.