In this episode of the Thrifty Titans. podcast, we connect with Chris Lu, the regional head of Marketing & Communications at the Any Mind Group, a global technology company empowering brands, publishers, and creators with cutting-edge production, e-commerce, marketing, and logistics solutions in over 13 markets worldwide.
We delve into branding startup strategies, exploring why branding is more crucial than ever for contemporary startups. Our discussion covers topics such as decoding the brand-building vs performance marketing debate in a startup marketing plan and understanding how to uphold authenticity in brand positioning for your business over time. Additionally, we shed light on the role of startup social media marketing in today’s digital landscape and much more.
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