The unseen cost: How brands are mismanaging millions in content [Video]

Despite ongoing efforts to defend marketing’s impact, a significant portion of advertising budgets is still being wasted due to inefficient deployment and unseen content, says Anastasia Leng (founder and CEO, CreativeX).

Over a century ago, John Wanamaker threw down the gauntlet with a quip that’s still echoed in boardrooms today: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This has been a rallying cry for CFOs skeptical of marketing’s value and pundits ready to write advertising’s obituary. Yet, despite a continuous and robust defense raised by marketers showcasing their impact, Wanamaker’s jest still remains uncomfortably common today.