The Ticket: Stacy Sherman on how to design customer experiences that drive loyalty [Video]

With customer expectations at an all-time high, it’s no surprise that businesses are constantly on the lookout for new and effective ways to elevate the customer experience. In this day and age, customers have a world of options at their fingertips for almost every need, so the experience you create for them can be make or break.

But designing and consistently iterating on a customer journey is no small feat. Just think about how many touchpoints a user has with your business, from the moment they first encounter your brand right through to them becoming a happy customer and beyond. They all add up, and the customer’s experience needs to be consistent across all of those touchpoints, or there’s a real risk that they’ll get frustrated – and ultimately look elsewhere.

This week’s guest on The Ticket podcast, CX author and speaker Stacy Sherman, is an expert at turning that aspiration into reality. In this episode, she …