The state of water in 2024 for CPG brands 💧 [Video]

The state of water in 2024 for CPG brands 💧

Water has become cool these days, and many companies are using branding and storytelling as their marketing strategy.

Giving off vibes of luxury, good vibes, medicinal, fresh, or eco-friendly.

In the video I cover Liquid Death, Boxed Water, Not Beer, Yacht Water, Mountain Valley, Cadence, & OEM

Think about how you can use brand positioning and storytelling within your product to find success…

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Which water brand is your favorite and which did I leave out?

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#marketing #branding #cpg #drinkwater