The SHEBABrand Assembles Some of the Internets Most Famous Cats To Race Each Other In The Gravy Race Marketing Communication News [Video]

At a time of year when sports are top of mind, the SHEBA^® brand is enlisting some of the internet’s most famous cats head-to-head in a single-elimination tournament: “The Gravy Race.” To show just how much cats love new SHEBA^® GRAVY INDULGENCE^™ Entrées, the Mars Pet Nutrition brand has challenged eight famous felines to race against one another by licking a line of gravy.

With a combined reach of over 55 million, potentially the second most watched sporting event in the US*, @waffles_the_cat, @my_boy_belarus, @cobythecat, @paquito_thecat_official, @venustwofacecat, @totally_tater, @umi.the.cat and @thatlittlepuff will race each other lick-by-lick to see who loves gravy enough to emerge victorious. The fastest gravy licker will move onto the next round – until only one cat remains, becoming The Gravy Race Champion. 

In the latest campaign developed with AMV BBDO, the SHEBA^®brand is also teaming up …