The Role of SEO in Audience First Growth Marketing [Video]

Explore the critical role of SEO within the framework of audience-first growth marketing in this insightful discussion between host Mark A Preston and guest expert Harry Evans. As the digital marketing landscape evolves, so does the function of SEO, transitioning from traditional rankings to a more nuanced role in brand awareness, consideration, and decision-making stages. This video delves into how SEO is redefining its impact on the customer journey, moving beyond Google to include broader optimization across social channels, and why its metrics for success need to be re-evaluated to align with modern marketing objectives.

Key Points:

– SEO’s Shift in Focus: Understand how SEO has moved up the marketing funnel to primarily support awareness and consideration phases, enhancing brand visibility and affiliation.
– Beyond Google: Discover the expansion of SEO’s role into broader levels of optimization, including social media platforms, to reach audiences more effectively.
– Brand Building and Education: Learn about SEO’s increasing involvement in educating potential customers and establishing brand category affiliations.
– Redefining Metrics: See how the traditional metrics for measuring SEO success are changing, particularly for strategies aimed at driving revenue and engaging customers at the bottom of the funnel.
– SEO’s Impact on Revenue: Examine how SEO contributes to revenue generation by targeting highly specific, low-volume keywords with significant return potential.

Join Mark A Preston and Harry Evans as they unpack these transformative shifts in SEO’s role within audience-first growth marketing strategies. Whether you’re a seasoned marketer or just beginning to explore the digital landscape, this conversation offers valuable insights into adapting your SEO approach for more profound engagement and success.

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