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The Rock Now Owns The IP Rights To Jabroni [Video]

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Branding Management

Do you smell what The Rock is cookin’?

According to a new corporate filing, Dwayne ‘The Rock’ Johnson now owns the rights to several words and phrases linked to his WWE persona.

Johnson was added to TKO’s Board of Directors last month, and he also gained the IP and trademark rights to “The Rock”. Now, he also has the rights to “jabroni”, “Roody Poo”, “Candy Ass”, “Jabroni”, “If you smell what The Rock is cooking,” and a number of others.

The full list submitted is as follows:

“Rock IP” means any and all Intellectual Property Rights throughout the world at any time owned by the TKO Group Parties, or any of their respective Affiliates, whether registered or unregistered, relating to (a) the following ring names and taglines: “The Rock”, “Rocky Maivia”, “Team Corporate”, “Rock Nation”, “The Nation”, “Roody Poo”, “Candy Ass”, “Jabroni”, “If you smell what The Rock is cooking”, “The Samoan Sensation”, “The Blue Chipper”, “The …

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