The Rise of AI : What Marketers Need to Know [Video]

By Frankie Finn

The latest disruption transforming our industry is the rise of artificial intelligence (AI).

If you get some of your cleaning or restoration business online, the way you market and grow your business will never be the same again. Why? Because AI has fundamentally changed Google search results forever. It’s changed how people find your business in the future.

Every day, potential customers Google their cleaning and restoration questions: “How do I remove a wine spill?” “How do I find a carpet cleaning company?”  “What can I do about this leak?” “How do I clean up water from my basement?” The list of questions is endless.

Search engine optimization (SEO) professionals like to make Google sound more complex than it really is. Google—like all search engines—is simply a tool that indexes answers to questions. The better your online answers are to those questions, the more often your business will be found. …