THE REALITY OF BUILDING A BRAND | EPISODE 9 | #GALANACCI DIARIES [Video]

In Episode 9, GALANACCI THE CREATOR dives into the intricacies of brand management beyond the glamorous façade of design work. This week’s focus has been on the less visually appealing but crucial aspects of building a brand, such as developing a business plan, strategizing, and embodying core values. Here’s a quick rundown:

Business Plan Focus: Emphasizing the importance of a business plan for any brand’s foundation, GALANACCI THE CREATOR shared his experience of dedicating time to work on GALANACCI®’s business strategy. He stresses that while this task might not be exciting or Instagram-worthy, it’s essential for securing investments, grants, and outlining the brand’s financial and operational roadmap.

Engagement on TikTok Live: GALANACCI THE CREATOR explored the benefits of connecting with the community through TikTok Live, sharing the brand’s journey in real-time. This approach allows for direct interaction with followers, offering a behind-the-scenes look at the brand’s development and the mundane tasks involved in its growth.

Embracing the Mundane: Acknowledging that a significant portion of brand building involves “boring” yet necessary tasks, GALANACCI THE CREATOR reflects on learning to appreciate these aspects as much as the creative design work. He emphasizes discipline over motivation and the importance of strategic planning for long-term success.

Balancing Work and Personal Life: A Q&A segment addressed how GALANACCI THE CREATOR balances the demands of growing his brand with his personal relationship. Involving his partner in the brand-building process and setting aside quality time together were highlighted as key strategies for maintaining this balance.

Timestamps

00:00 – Intro
00:25 – Building A Fashion Brand Is Not Always About Designing
02:13 – The Importance Of Having A Business Plan
03:16 – Why Should You Go On TikTok Live When Building Your Business?
07:07 – Building A Community One Person At A Time
08:45 – The Reality Of Building A Fashion Brand From The Ground Up
10:38 – Working At An Architecture Firm And The Parallels Of Building A Brand
11:45 – GALANACCI DIARIES Is About Documenting And Sharing The Journey
13:15 – Q&A: Balancing Building A Brand And Personal Relationship With Your Significant Other
16:41 – Outro

This documentary series created by GALANACCI THE CREATOR provides watchers with a raw and authentic portrait of what it’s like to build a luxury humanwear brand from the ground up. Far from being limited to the fashion game, GALANACCI DIARIES will take you inside the studio and into the world of GALANACCI®.

#GALANACCI. PIONEERS OF GREATNESS

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