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The Rad Power Bikes Radster Trail – CleanTechnica Tested [Video]

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Brand Strategy How to Market your Brand

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Rad Power Bikes was the first brand to truly move into the electric bike space with a full range of models and has been a dominant brand ever since. A few weeks ago, the brand announced a renewed focus on safety with a new Safe Shield battery as the firm foundation for its efforts. Four new bikes were also announced and we were eager to spend some time on the brand new Radster.

With the Radster, Rad Power Bikes designed an e-bike aimed at the sweet spot between the RadRover ultimate fat tire e-bike and its more city-focused designs. Rad Power Bikes connected us with its corporate retail shop in Santa Barbara to see what the average customer off the street would experience.

The Rad Power Bikes Retail Experience

The Rad Power Bikes store is packed with the full range of electric bikes and …

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