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How Desire Paths can Transform your Branding and Public Relations
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The Problem With AI Headlines [Video]

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Today is the Ides of March.

It is not a day to celebrate; it is a day to beware, as the soothsayer told Julius Ceasar.

It didn’t work out well for him, but will the 2024 caveat — beware of the Ides of AI — from OpenAI’s Sam Altman work out for you?

He says future AI will accomplish “95% of what marketers use agencies, strategists, and creative professionals for today.”

As a creative and content professional, will you find yourself on the steps of the proverbial senate saying, “Et tu, ChatGPT?” and getting knifed in the back by a prompt engineer?

We went to CMI’s chief strategy advisor, Robert Rose, for his take. Read on or watch this video:

Caveat to marketers

In a Marketing Artificial Intelligence Institute article and podcast episode, they discussed the recent report about Sam’s bold predictions about the future of AI and marketing creative.

The prediction is going largely unreported by mainstream media because it comes from a book …

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