The Power of Community in Brand Building: Strategies for Creating more than Customers

In this episode of the Dr. JJ Thomas Podcast, I’m honored to sit down with Joey and Drew from Few Will Hunt, a brand that transcends the boundaries of a mere apparel company to embody a lifestyle of purpose, hard work, and community. We dive deep into the heart of entrepreneurship, exploring how the challenges and triumphs of building a business from the ground up can lead to profound personal growth and fulfillment. We explore how Few Will Hunt began their journey by valuing Community First. They share how their Brand developed from the strength in their community and how the community engagement has brought them to where they are today. This episode is a must-watch for anyone looking to ignite their passion, pursue their purpose with relentless determination, and build a Brand and Community that resonates with their deepest values.

00:00 Introduction
01:17 What is Few Will Hunt
03:59 Few Will Hunt Background
11:40 Hardwork
15:19 Managing Busy Schedule
20:52 Branding Advice to PT
22:59 Rise Community
31:21 Obstacles in Personal and Professional Growth
41:28 Advice to PT Who Wants to Build Their Own Practice

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With over 20 years as a physical therapist, JJ’s passion for movement along with her unique experiences and training have shaped her into the successful clinician and educator she is.

JJ graduated from the University of Delaware in 2000, which is now ranked as the #1 physical therapy school in the nation. She holds multiple certifications in a variety of advanced specialty techniques and methods, all of which complement her role as an expert clinician and educator. JJ has been certified in dry needling since 2009, and began instructing dry needling in 2012. She currently teaches for Evidence in Motion (EIM), and also independently lectures and trains other clinicians throughout the country in the fields of physical therapy, chiropractic, and sports medicine. She uses her expertise to help other professionals advance their skills and outcomes, either through manual interventions or specialized movement analysis.

JJ Thomas also has certifications in Gray Cook’s Selective Functional Movement Assessment (SFMA), ACE Gait Analysis, Functional Range Conditioning (FRC), The Raggi Method of Postural Evaluation (based out of Italy), and many other joint, soft tissue, and neural mobilization techniques. In addition to these accomplishments, JJ is also a trainer for GMB Fitness, where building a solid foundation fosters restoring functional, pain-free movement.

JJ’s expertise in the area of movement analysis and in dry needling has played a large part in success in the field of sports medicine. JJ has had the honor to work with the US Field Hockey Team, and with individual professional athletes from NFL, MLB, NBA, USATF, PGA, US Squash, USPA (polo), and more.

As a recognized expert in dry needling and consultant for organizations such as the Federation of State Boards of Physical Therapy (FSBPT) and the American Physical Therapy Association (APTA), JJ has contributed to national legislative advancements in dry needling. Her work with these organizations includes establishing national education standards for dry needling competence and successfully adding a Trigger Point Dry Needling CPT code for insurance and billing coverage. JJ assisted the APTA in successfully adding a specific CPT code for trigger point dry needling in CPT 2020.

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#brandbuilding #physicaltherapist #fewwillhunt