The Pitch: Advertising and marketing news for 4.2.24 [Video]

The Martin Agency released its latest campaign for underwear brand Hanes, Muse by Clio reports. Called “The Great Softening,” the Western-themed campaign includes a 90-second spot and a 30-second version. Martin also released a campaign for grooming brand Axe, detailed on The Drum.

Martin’s Kristen Cavallo, who stepped down as CEO in January after six years in the post, is retiring from the industry this spring. Parent company Interpublic Group announced Cavallo will retire as global CEO of sister agency MullenLowe, a dual post she has held since 2022.

IPG said Cavallo will remain an advisor to MullenLowe until 2025, and that Cavallo plans to get involved in political and societal causes. She is succeeded at Martin by CEO Danny Robinson.

Martin promoted Adrienne Cleveland to chief operating and culture officer, according to Little Black Book Online. Cleveland had been …