Marketing executive Jim Rowe discusses lessons learned from decades in the branding industry, admiration for standout brands like Apple and Tesla, and why companies often misunderstand branding.
Website: https://www.jimrowemarketing.com/
Facebook: https://www.facebook.com/jimrowemarketing/
LinkedIn: https://www.linkedin.com/in/jim-rowe-8751166/
00:00 Introduction
01:16 Career Background
02:25 Marketing Agency Lessons
03:45 Branding Misconceptions
04:20 Admired Brands
05:02 Apple Vision Discussion
06:15 Facebook Brand Perceptions
07:11 Branding Process Overview