The Nightmare Willy Wonka Experience in Glasgow, Explained [Video]

Viral stories move fast these days, so if you looked away from social media for a few hours on Monday you might have fallen behind on the “nightmare Willy Wonka experience” that everyone is talking about. Commenters went crazy for photos from an attraction in Glasgow, Ireland with such egregious false advertising that the guests actually called the police. Here’s an explanation for this new meme from the beginning.

A company called House of Illuminati began advertising an event called “Willy’s Chocolate Experience” about three weeks ago, according to one post on the Glasgow subreddit. Users saw ads for the “immersive experience,” and they were suspicious from the start. The promos and the website did not feature any real photos of the attraction itself, and users speculated that the images they did see were created by “AI” software. An investigative report by Business Insider also found that those programs were likely used to create art …