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The new Mitsubishi ASX HEV Design Preview [Video]

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Brand Strategy
The new Mitsubishi ASX HEV Design Preview

After the launch of the new COLT, Mitsubishi Motors Europe once again has a strong impact on the SUV-B segment with the presentation of the new ASX, a vehicle designed and developed for drivers who appreciate technology, connectivity and modern design.

The new ASX has been redesigned to fully incorporate Mitsubishi Motors’ own “Dynamic Shield” design language, integrating the brand’s visual DNA and reinforcing the vehicle’s SUV characteristics.

The new ASX (“Active Sports X-over”) now features new infotainment technologies and mobile applications with Google biult-in.

Developed in collaboration with the Alliance, it aims to improve the user experience and consolidate its position at the heart of the B-SUV segment of the European market.

Developed for Europe and based on the CMF-B platform of the Renault Nissan-Mitsubishi Alliance, the new ASX offers electrified drive systems that include advanced and efficient combustion engines with full hybrid (HEV) and micro-hybrid (MHEV) technology.

Additionally, …

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