The multi-faceted digital transformation of Barcelona City Council [Video]

With a series of innovative technological projects centering on AI, real-time data analysis, and digitization of processes, Nacho Santillana Montal, CIO of the Catalan City Council in Spain, seeks to achieve the concept of smart city.

Credit: Barcelona City Council

A holistic digital transformation of its services, comprised of many technological initiatives, earned Barcelona City Council a place as a finalist for Public Entity of the Year at the CIO 100 Awards Spain 2023 in December. And as its CIO, Nacho Santillana Montiel was the central figure of this distinction due to a series of innovative projects including integrating various emerging technologies into daily life at the City Council and for Catalan citizens.

“The project stands out for its social commitment by addressing emerging problems such as loneliness in the elderly,” Santillana says. “Ethics and social responsibility are fundamental elements in decision-making and the implementation of new solutions.”

Among these solutions, artificial intelligence stands out as something integrated in …

Tags Digital Marketing, Marketing Strategy, Marketing Tips