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The Movie Business … from Nike’s Air to Google’s Billion Dollar Code, Elizabeth Holmes to Steve Jobs, Facebook’s Social Network and Uber’s Super Pumped, and how WeWork became WeCrashed [Video]

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Brand Strategy

March 28, 2024

The high octane world of corporate boardrooms making trillion-dollar decisions, and entrepreneurial start-ups obsessed with getting there, is rife for movie-making. And indeed some of the most thrilling movies of recent years are also stories of business, how they soared and often collapsed, and the personalities behind them.

Here’s my pick of the best business movies, each worthy of an MBA class:

Air … the story of Nike’s Air Jordan

Exploring the partnership between a then rookie Michael Jordan and Nike’s fledgling basketball division which revolutionised the world of sports and contemporary culture with the Air Jordan brand. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.

The Aviator … the story of TWA

The Aviator tells the story of Howard Hughes, a wily …

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