The Mistakes Within Your Email Marketing Strategy [Video]

Ever wondered why your email marketing strategy isn’t generating the results or conversions you want? Do you know the common mistakes within your email marketing strategy that could be causing you to lose out on thousands of dollars? If you’re searching for answers, this video is for you.

A recent report by the Direct Marketing Association showed an average ROI of $42 for every dollar spent on email marketing. This stat shows that email marketing is far from dead. It’s one of the cost-effective ways to nurture qualified leads into sales for your business, connect with customers and build long-lasting relationships with them.

So, if you’re not getting this type of result, you’re probably making mistakes in your email marketing strategy. From overlooking personalization and segmentation to bombarding inboxes with excessive content, there are several common mistakes that can cause your email marketing efforts to fall flat.

In this video, we uncover 20 common mistakes businesses make in their email marketing strategies that ultimately limit conversions. So, grab a pen and paper and get ready to take some notes! This video is packed with valuable insights that you won’t want to miss.

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In this video, we’ll cover:

00:49 No Clear Goal
01:39 Not Knowing Your Audience
02:18 Using One Sign-Up Form
02:57 Unplanned and Unorganized Content
03:35 Avoiding the Personal Touch
04:54 Not Optimizing for Mobile
05:28 Forgetting a Call-To-Action
06:18 Hiding the Unsubscribe Option
07:12 Weak Visuals
08:17 No Audience Segmentation
09:15 Not Engaging the Recipient
09:57 Inconsistent Branding
11:00 Not Understanding Your Audience
11:42 Not Building Relationships
12:31 Not Sharing Success Stories
13:12 No Thought To Your Subject Line
14:14 Simply Put: Your Content
15:34 Miscues in Delivery
16:58 Not Including Your Team
17:31 Avoiding Design Templates

To read the blog post version of this video, head over to: https://visme.co/blog/email-marketing-best-practices/