In this episode of the Purpose in Pixie Dust podcast, host Lindsay Dollinger interviews Hanna Hermanson, the CEO of the Feminine Marketing Boutique. Hanna shares her journey from a small-town girl in Wisconsin to a renowned business coach and marketing expert, emphasizing the role of feminine energy in personal branding and marketing strategies. She introduces her innovative approach, the feminine marketing funnel, highlighting the significance of understanding and leveraging one’s human design in crafting personalized marketing strategies for coaching businesses. The conversation delves into practical advice for creating engaging content, the importance of video marketing, and the benefits of a done-for-you marketing approach offered by her agency. Hannah and Lindsay discuss morning and evening routines, favorite personal development books, and dream vacation destinations, rounding out the episode with actionable insights and personal anecdotes.
00:00 Welcome to Purpose in Pixie Dust: Introducing Hanna Hermanson
00:54 Exploring Feminine Energy in Business with Hanna Hermanson
01:39 Hanna’s Journey: From Snowy Wisconsin to Entrepreneurship
05:10 The Shift to Done-For-You Marketing and Personalized Strategies
05:36 Embracing Human Design in Marketing
09:11 Navigating Social Media with a Feminine Marketing Approach
16:10 Repurposing Content Across Platforms for Effective Marketing
19:58 Elevating Your Content Game: Beyond Webinars and PDFs
20:23 The Power of Video Content and Personal Engagement
20:49 Leveraging Reciprocity in Marketing
21:19 The Importance of Follow-Up and Personal Connection
21:54 Action, Clarity, and Embracing Feminine Energy
22:51 The CEO’s Funnel: Connecting, Engaging, Offering
23:42 Transforming Sales Calls into Opportunities for Growth
27:55 Building a Comprehensive Marketing Funnel with Hanna’s Agency
34:46 Personal Insights: Morning and Evening Routines
38:11 Dream Vacation and Wrapping Up
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Connect with Lindsay: https://www.lindsaydollinger.com
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https://www.lindsaydollinger.com/freebies
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