The Founders’ Blueprint: The SHITI Coolers Story [Video]

Dive into the world of innovative branding, humor-infused marketing, and entrepreneurial grit with our latest podcast episode featuring Trevor Zacny, co-founder of SHITI Coolers. 💪

Join Kostas McDade, Emotive’s VP of Growth, and Zach Wise, Co-founder of Emotive, as they unravel the remarkable journey of SHITI Coolers – from a humorous idea scribbled on a napkin to a thriving ecom business. 🔥

Listen as Trevor, one of the creative forces behind SHITI Coolers, shares invaluable insights on navigating business growth, embracing challenges, and harnessing the power of community and humor in branding.

Don’t miss this unique blend of laughter, lessons, and entrepreneurial spirit. Oh, enjoy a special 15% discount on SHITI beers. 😉

🎧 Episode Highlights:

00:00 – Introduction
01:15 – The Birth and Evolution of SHITI Coolers
06:12 – The Role of Humor and Brand Identity in Marketing
14:04 – Marketing Strategies, Challenges in Product Development, and Market Adaptation
27:17 – Investor Relationships and Business Scaling
31:22 – Special Segment – Channel Wars
38:14 – SHITI Beer Discounts