How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

The Drums Daily Briefing: TikTok stands firm, Googles AI update and Snap shares soar [Video]

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How to Market your Brand

Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.

“ByteDance doesn’t have any plans to sell TikTok,” the company declared on its official Toutiao account. This declaration follows TikTok’s recent vow to legally challenge what it deems an “unconstitutional” law.

Responding to reports from The Information suggesting a potential sale of TikTok’s US operations without its defining algorithm, ByteDance refuted such claims as “false rumors.” It accompanied their denial with a screenshot of the article marked with Chinese characters denoting “false rumor.”

As the case comes to a head, it will have to keep tight control of comms, Chinese or otherwise.

Source: BBC News

Google’s AI search progress

Alphabet announced its Q1 results hours ago. It boasted strong performance. More of interest was Sundar Pichai’s CEO remarks. Here are his views on the firm’s AI search developments:

“We’ve been through technology shifts before – to the web, to mobile and even to …

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