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The Drums Daily Briefing: Netflix will stop reporting subs, Hyundai pauses on X [Video]

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How to Market your Brand

Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.

Netflix announced last night that it added 9.3 million customers in Q1, bringing its total to almost 270 million.

The password-sharing crackdown and the ad-funded tier helped drive it to $2.3bn in profit. But the biggest announcement was that it will stop sharing “key subscriber numbers” from 2025.

Perhaps an indication of the cooling down of the streaming wars, it instead wants investors to instead focus on “profits and revenue”.

It’s a clear indication that the growth couldn’t last forever.

Source: BBC

False labeling?

Consumer rights group Which? has checked whether our favorite food products come from where the label says in the UK.

The study found an abundance of “misleading” and “inconsistent” labels and confronted the retailers responsible.

The supermarkets are legally required to provide a country of origin for the likes of fresh fruit, veg, meat and more. …

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