The Designer | An Introduction To Me [Video]

Hi, I’m Alex, a graphic designer from England. I’m passionate about exploring the limitless possibilities of creativity, I think the term “graphic designer” can be quite constricting, I believe all creatives are alike, if you’re a photographer, painter, filmmaker, or musician even, we all share the same qualities, and so in my opinion, all these creative areas shouldn’t be seen as different, each one should be embraced and learned, all these skills should be used together, as always, the more tricks we have in our bag, the better equipped we are in whatever we do. Its how we push the boundaries of art and design.

This is part of my personal branding and brand identity here at Light & Shadow Design, an introduction to me as a designer and my work. Using visual storytelling to show you a selection of my work so far, and my personal values as a designer.

Design should always be more than just creating something that looks good; it should evoke emotions, inspire action, and connect with people on a deeper level, everything we create should always have ‘meaning’ as the most important thing, besides if we’re not working towards something that we believe in, what’s the point. I think if we stop asking ourselves how something should be done and start asking ourselves why it should be done, we’re on the right track!

I’m inspired by the beauty of the natural world, the power of music, the narratives of film, and the timelessness of design, after all, everything is cyclical, it’s a natural progression, as creatives we all innovate from what came before, we take those aging ideas and breathe new life into them, therefore creating something brand new, and the cycle restarts. That’s what interests me most, taking from the past and reinventing it to create the future.

I’m an experimenter at heart, always looking for new ways to push the boundaries of design. I think art is often overlooked by a lot of people, but if you think about it, art is more often than not the one thing that is never forgotten, it’s what makes us human. If there’s one thing that will be remembered in 100 years, it will be art. We’ve always been emotional species, we like to think we’re logical, but history and evolution show that’ll never be the case, I specifically like working with film because it can impact us emotionally in a way nothing else can, and we don’t fully understand why. Why does listening to a certain piece of music make us feel sad? How can watching a simple scene make our heart race? Or give us feeling of nostalgia?

My ultimate goal as a designer is to create work that stands out from the crowd, leaving a lasting impression on those who encounter it. I believe that design is a powerful tool for communication and when used correctly, can be one of the most effective ways to make the world a better place. I’m excited to use my skills to make a difference, one design at a time.

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