The Data Behind the Success [Video]

Navigating the complex maze of a sterling business partnership can be akin to discovering the proverbial needle in a haystack. As someone who’s trod this path before and witnessed its twists and turns, according to statistics, roughly 70% of business partnerships need to live up to their potential.

This article unfurls a tapestry of essential data and emerging trends designed to shed invaluable light on how genuinely prosperous alliances flourish amidst obstacles.

Business partnerships play a crucial role in driving business growth, with B2B leaders recognising their significance as a channel for expansion and innovation. Partnership marketing has proven effective in reaching high-growth brands, while partner websites have become influential in consumer decision-making.

Additionally, forming partnerships increases the likelihood of closing deals and can drive innovation, particularly within the tech industry. TMT CEOs emphasise the importance of strategic alliances, leading to many partnerships being formed annually.

1- Partnerships as a growth channel

Partnerships can lead to significant growth. Many firms have found this to …