The Brand Therapist Workbook. Unlocking Your Brand’s Archetype Magic [Video]

Each archetype creates, sees, and connects with the world uniquely. Deeply understanding your own is the shortest way to develop strategies, a visual identity, and a tone of voice that speaks directly to your audience.

In today’s solo episode, we explore the Brand Therapist Master Workbook series for personal branding. We dive into techniques for archetype understanding, brand analysis, storytelling strategies, long-term brand evolution, and much more.

You’ll hear about the importance of understanding archetypes, brand character analysis and development, and how defining brand values, beliefs, and tone of voice can help you simplify hours of work in brand building. You’ll also learn strategies for storytelling and audience alignment, visual identity integration and consistency, and much more.

Tune in to episode 98 of The Brand Therapist and discover how mastering brand archetypes can unlock new dimensions of authenticity and impact.

*In This Episode, You Will Learn:*
00:00 Intro
02:20 Who is this The Brand Therapist Workbook for?
05:00 What can you expect from this Workbook?
08:10 How do you bring personal traits into your brand?
14:40 Why is curating your tone of voice crucial?
21:20 How to create the right storytelling strategies
28:00 What is the best way to think about brand differentiation?
31:30 Consistency is a sign of professionalism

*Let’s Connect!*
Ⓦ https://archetypemethod.com/about-me
https://www.linkedin.com/in/yamilcarodriguez/
Ⓦ https://www.bespokebranding.io/brand-therapist-workbook
Ⓦ https://brandquiz.bespokebranding.io/

#Storytelling #personalbranding #brand