The Beauty Industry, Cultural Integration & Losing A Family Member | Sara Al-Rashed 109

Founder of ‘ASTERI’, Sara brings “desert-proof” make up to the beauty world. Born and raised in Riyadh, she is the youngest of six siblings who started her creative journey by studying interior design and engineering. When lockdowns hit and work projects paused, everything fell into place and Asteri Beauty was born!

00:00 Intros
05:00 Entrepreneurial Journey
10:00 Beauty Industry Insights
15:00 Personal Insights and Influences
20:00 Challenges in Clean Beauty
25:00 Sustainability and Responsibility
30:00 Digital Impact and Personal Habits
35:09 Challenges of Sourcing and Sustainability
40:00 Integrating Arab Culture into Products
45:00 The Importance of Sustainability in Beauty
50:00 Social Media’s Role in Beauty Standards
55:00 The Evolution of Makeup Usage
01:00:00 Expansion Plans and Brand Vision
01:05:00 The Future of Sustainable Beauty

Sara Alrashed
LinkedIn https://bit.ly/3IEoY3K
ArabNews Article https://bit.ly/43k8Lu8
Vouge Article https://bit.ly/3IFBvE1

Asteri
Website https://bit.ly/3PlOi2j
Instagram https://bit.ly/43m1pGs
LinkedIn https://bit.ly/3Vmm4It

The Mo Show
Youtube https://bit.ly/3nDwsZv
Apple Podcast https://apple.co/3J9ScX4
Spotify https://spoti.fi/33dzsC2
Google Podcast https://bit.ly/3ebB7xN
Anghami https://bit.ly/3mRo1uy
Instagram https://bit.ly/2KAwq5v
X https://bit.ly/3KanEnJ
TikTok https://bit.ly/43L92po
Website https://bit.ly/3H2DhMM
Email [email protected]