The B2B Skills-Based Revolution [Video]

Tara Fusco, Global B2B Vice President at EssenceMediacom, sits down for a fireside chat with an exceptional leader in the workforce skills and marketing industry, Melissa Matlins, CMO of Pearson Workforce Skills.

In this B2Believe Studio session, they’ll explore the dynamic changes within the B2B marketing landscape, pinpointing in-demand skills, analyzing the skills gap, and looking ahead at the future of work and marketing roles.

Listen in to learn how leaders see AI changing the role of a marketer in the next 5 years, think leadership strategies need to evolve, and more.