The Art of Scaling: Unlocking the Secrets to Business Growth with WP Engine’s Jason Cohen [Video]

Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-founding Smart Bear Software — which makes him an expert in the world of growing businesses and organizations.

Chapter:

00:00 – Intro
01:45 – Building a Business: From Personal Problem to Scalable Solution
11:06 – Navigating the Challenges of Customer Acquisition and Scaling Your Business
15:25 – Understanding Scaling: Removing Roadblocks and Maximizing Growth
21:49 – Recognizing Signs and Prioritizing Solutions
30:16 – Managing Organizational Shifts & Human Dynamics in Scaling Companies
39:11 – Maintaining Stability and Managing Emotional Burdens at Scale
44:00 – Avoiding Scaling Mistakes: Focus on Infrastructure or Innovation?
46:08 – Nurturing Culture at Scale: Balancing Distributed Teams
51:21 – Outro

Episode Notes:

Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-founding Smart Bear Software — which makes him an expert in growing businesses and organizations.

This episode is a deep dive into the art of scaling. It explores various topics: the mindset required as a founder, challenges, exhilarating moments, and the struggles along the way. Jason shares invaluable insights and lessons learned through his entrepreneurial journey, shedding light on what it takes to navigate the complexities of scaling a business.

Prepare for a conversation that is enlightening, inspiring, and packed with actionable advice for anyone looking to skyrocket their business.

Episode Contributors:

Jason Cohen — Guest
Patrick Rauland — Host
Vova Feldman — Content quality control
Scott Murcott — Content research and preparation
Goran Mirkovic — Content research and preparation
Zee Hazan — Audio and video quality control
Emiliano Pioli — Audio and video editing

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