The anti-DE&I crusade will lead to segregation in marketing [Video]

The disinvestment in DE&I initiatives is real, and so is the segregation that follows. Any marketer worth their salt shouldn’t stand for it, warns integrated marketing consultant Sabrina Lynch.

A Black C-Suite leader in marketing is a rarity on two fronts: your seniority and your identity. You have to be beyond proficient at your job, doubling down more than most to be a walking Wikipedia through self-education. You won’t get far if you don’t.

The very notion of a Black C-Suite leader in marketing (and beyond) appears to be under attack by anti-DE&I legislation that is growing across the US and the west, not to mention dwindling efforts in DE&I programs. Last year, DE&I roles declined by 44%, Google and Meta made cuts to DEI programs, and Eugenia Harvey at the WNET Group is leaving the organization. The University of Florida also announced that it is eliminating all positions related to DE&I. The message is clear, identities and audiences who are …

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