The 5 pillars of an effective marketing strategy EP#059 | How to Scale a Video Business with Den…

Today, Den chats with a smart as a whip Marketing expert named Alana Joynes.

Alana is a marketing consultant with a background in marketing and also finance.

She is passionate about assisting small to medium businesses with increasing their digital exposure by implementing the right marketing foundations and strategy.

Here’s a sneak peek at what you’ll hear:

The curious reason why marketing only when you need to, attracts poor quality leads. – 4:00

Alana reveals her “5 Pillars of Marketing” strategy for always having a steady stream of new business. – 6:40

Why Alana pretty much ignores demographics when promoting a service business, and… what she focuses on instead. – 7:10

Den recalls his days of being a “marketing moron” and admits how ridiculously incomplete and lame his marketing knowledge and strategy used to be. – 8:20

A common marketing “blunder” many small business owners make that leaves them about as frustrated as an Amish electrician. – 10:00

A vital question you must know the answer to before you even attempt to market your business online. Most biz owners go off half-cocked and wonder why their marketing is always a day late and a dollar short. – 10:20

The case for outsourcing your marketing campaigns. – 11:00

Why many video production business owners hate iPhones. – 11:39

The brain-crushingly “stupid” mindset many video production business owners have that makes them cut corners with their marketing, and… appear like hypocrites. Full story at 11:40

Den calls video production business owners out on their B.S. -12:00

Why small-minded individuals hate marketing. – 13:27

A cautionary tale about the utter foolishness of a business owner who hired a Marketing Agency. Hear this head-shaking story at 14:00

Alana gives a “2-minute crash course” on how to approach a potential VIP client or business partner on social media without looking like a desperado or a pushy marketer. – 17:00

Why your website showreel could be hurting you more than helping you. – 18:00

Eye-opening insights into what it’s like working with videographers from a Marketing Agency insider. – 18:30

About Alana Joynes:

When assisting clients to increase their exposure, Alana’s goal is to ensure that they are acting in a way that is authentic and the emphasis is always on building (& maintaining) a sustainable brand.

As well as working one on one with clients and mentoring them, Alana also runs events.

Some of the most recent topics she has trained people on include

– Social media strategy for small business

– How to properly optimise and utilise LinkedIn

– managing multiple social media accounts

– social media etiquette

– writing appropriate content

Outside of assisting clients, Alana enjoys spending time with her family, exercising, researching/investing in property and adventures.

Connect with Alana at:

https://www.linkedin.com/in/alanajoynes/ (https://www.linkedin.com/in/alanajoynes/)

http://www.xpozur.com.au (http://www.xpozur.com.au/)
Support the show (https://www.denlennie.com/free-training)
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ (https://www.linkedin.com/in/denlennie/)
Get more great resources over at https://www.denlennie.com/ (https://www.denlennie.com/)

Episode link: https://play.headliner.app/episode/19474248?utm_source=youtube