TGF launches new brand identity for Waste Management NZ M+AD! [Video]

AUCKLAND, Today: The Goat Farm, a branding agency on Karangahape Road, has rebranded New Zealand’s top materials recovery firm, now called WM New Zealand, signaling a strategic shift from its former identity as Waste Management.

WM’s Marketing Manager Catherine Collins expressed satisfaction with the process: “TGF took the brief and immersed themselves into our business, meeting our people, understanding our products and visiting our operational sites. They took care to really understand who we are and the direction we are heading in.”

She added, “We are immensely proud of where the brand has landed. WM New Zealand, Let’s Take Care of It / Mā tātou katoa e tiaki speaks to our identity and resonates strongly with our team. Thank you TGF for coming on this journey with us and making it a success.”

TGF’s creative director Vaughn Davis noted the impact of incorporating te reo: “The kupu evolved as we worked …