Tesla Leading in Auto Brand Loyalty [Video]

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

In the ever-evolving landscape of electric vehicles (EVs), Tesla stands tall as a beacon of innovation and brand loyalty. A recent survey conducted by Bloomberg Intelligence sheds light on the current state of the EV market, revealing fascinating trends and consumer preferences.

Brand Retention Rates: Tesla Takes the Crown

According to the survey, Tesla maintains an impressive 87% brand retention rate, leaving competitors in the dust. Lexus trails at 68%, while Toyota lags behind at 54%. This data underscores Tesla’s stronghold in the minds of consumers, emphasizing the enduring appeal of its electric vehicles.

A remarkable 81% of prospective US Tesla drivers are new customers, drawn from competing EV brands. These individuals are making the switch to Tesla, enticed by its cutting-edge technology, performance, and commitment to sustainability. As Tesla expands its product lineup, this trend is likely to accelerate further.

Bloomberg Intelligence predicts …