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Tesla 2024 Model 3 “Ludicrous” Performance Version Launched: Check it Out [Video]

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Brand Strategy

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After many rumors, leaked photos, specs and speculation, the refreshed Model 3 Performance “Ludicrous” version is finally here. Previously known as “Highland,” the refreshed Model 3 was launched last year in China and Europe, this year in North America. The refreshed Model 3 offers a few improvements and design tweaks over the previous version including a new rear entertainment screen for backseat passengers, improved suspension and a vastly quieter cabin. The refreshed Model 3 also lacks a turn signal stalk, moving the turn signals to buttons on the steering wheel (a move which not all prospective buyers have embraced).

The new Model 3 Performance offers more power (510 total HP) with 30% more peak power and a 0-60 time of 2.9 seconds (0.2 seconds faster than its predecessor). We haven’t seen any published quarter mile track times yet, but with a new more …

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