Taylor Setterfield on Marketing for HR: Modern Trends in 2024 [Video]

Welcome to this exciting episode of “Happy at Work,” where we dive into the intersection of marketing and human resources with our esteemed guest, Taylor Setterfield. Today, we explore the modern trends in marketing that are transforming HR practices in 2024.

🔹 Key Topics Covered:

Current Marketing Techniques for HR: Discover how HR can leverage today’s marketing tools to enhance recruitment and engagement.
2024 Marketing Trends for HR: Learn about the upcoming trends in marketing that will be essential for HR professionals to watch in 2024.
Effective Communication Channels: We discuss the most effective channels for promoting the employer brand and how to optimize them.
Marketing Cases for HR in 2024: Gain insights from real-world marketing cases and innovative ideas that HR can adopt next year.
Strategies to Promote Employer Brand: Taylor shares practical tips on creating impactful marketing strategies to elevate your employer brand.

Timecodes:
01:20 Introduction
02:35 What can HR manager take from marketing?
04:20 Connection between EB and corporate/ consumer brand
07:10 Important moments in promoting employer brand
09:00 What do you have to do with your competitors?
10:40 Marketing trends what can be used for employer branding
13:50 Events as a tool for EB promotion
15:10 Main challenges for EB managers
17:15 How to launch your EB strategy
19:30 Difference between EB and consumer/ corporate brand
21:25 Mistakes in EB strategy
23:30 Companies with effective EB strategy you can watch for
26:10 What are the main insights for marketing people in EB
29:15 Three main advice for EB experts

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