TALKING TURN 14 POWERSPORTS WITH LESLEY MADSEN Video

TALKING TURN 14 AT AIMExpo

Lesley Madsen went from a trial by fire at AIMExpo 2023 as VP of Marketing for Tucker Powersports straight into the hot seat as VP of Marketing Owned Brands, Powersports for Turn 14 at AIMExpo 2024! However she has managed to keep her cool and was kind enough to explain how the new Turn 14 turnaround is working and what is coming down the track for Turn 14 Powersports.

Can you explain a little bit about the distinction between Turn 14 Distribution versus Turn 14 Powersports?

Turn 14 Distribution is the distribution side of the business, so it is the warehousing, the inventory, the sales team, IT, all the website… everything. Turn 14 Powersports is all of the brands that were acquired from Tucker. So it is the ProTapers of the world, Küryakyn, QuadBoss… all of those 11 brands that were acquired — that is Turn 14 Powersports. So we are the brand managers, product development, engineering, marketing is also there. And then Bob Schuetz, our president.

That is all based in Texas still, but it is not the old Tucker building?

This is brand new, we are moving into a new office in Keller. We are designing our offices to make them very inviting for our employees and our team members. We want to create a place where they want to come to work, and it’s a really enjoyable location. The design of the building is very modern, and it has some industrial features that just make it very unique. So we’re putting some finishing touches on it, and we hope to move in next month.