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Brand Development

Jane Wakely On Creating Purpose Driven Brands [Video]

Our Chief Consumer and Marketing Officer, Jane Wakely, joins our Chief Design Officer, Mauro Porcini, to dive into how marketing and design can partner to create purpose-driven brands and lasting change.Explore more from PepsiCo Design + Innovation: 📱 https://www.instagram.com/pepsico_design/ 🖥 https://design.pepsico.com/

Categories
Brand Development

What is a Brand Purpose? [Video]

If you need to write a brand purpose for your organization, here’s some inspiration from the Spice Girls and their beloved mantra: Girl Power!A brand purpose is your brand’s ‘why’ — who do you serve, and how do you make the world a better place?Watch this video to see how the Spice Girls live out their brand purpose.Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! 💌 https://briannefleming.com/newsletterJoin me every Friday on Twitter at 1pm for #PopChat — a weekly discussion about marketing takeaways from trending topics!https://twitter.com/brianne2k