Supermarket shoppers saved 1.3billion in just one month here is how they did it | Personal Finance | Finance [Video]

Savvy Britons saved £1.3 billion – an average £46 per household – by hunting out supermarket deals in the past month, according to new research.

The rise of promotional prices, many linked to loyalty cards such as Tesco’s Clubcard and Nectar from Sainsbury’s, helped bring down grocery price inflation to 3.2 percent.

The figures come from retail analysts Kantar, who said the rate of supermarket price growth has been falling for 14 months in a row.

The figure of 3.2 percent for the four weeks to April 4 represents a sharp fall from 4.5 percent in the previous month.

Kantar said items bought on offer made up 29.3 percent of supermarket sales, the highest level outside Christmas since June 2021.

Researchers pointed to this year’s early Easter as a driver of record confectionery sales, as shoppers bought more than £100 million of sweets and chocolate in the seven days up to and including Easter Sunday.

The number of chocolate eggs sold …