Supercars teases latest work with Jessica Mauboy via Wildcard [Video]

The Supercars Championship has teased its latest TVC, building on the its Unforgettable brand platform with First Nations artists 3% and ARIA award winning artist Jessica Mauboy.

Now in its second year, the Unforgettable campaign strategy has been developed by the sports and culture creative agency Wildcard, and helmed by head of creative Tom Meredith and head of film Guy Martin.

The latest film TVC debuts Supercars’ 2024 anthem by Mauboy and the hip hop collective 3%, Won’t Stop, which will be officially released on 9 August. 

Airing nationally from Thursday 18 April, the ad precedes Supercars’ return to international racing at this weekend’s ITM Taupō Super400 In New Zealand.

Mauboy said she was thrilled to be teaming up with her mates from 3% for the track. 

“We’ve been wanting to collaborate for a while, and now getting to create something this cool together feels like …